Are You Making These Mistakes That Hurt Your Search Engine Optimization Strategy

It seems that we have all made similar mistakes when it comes to search engine optimization and ended up with horrendous rankings. Our goal was to build an awesome website with all the right elements that would put it at the top of the page only to find out we are nowhere to be found. If this has ever happened to you or you simply do not want to repeat the mistakes of others this article will give you tremendous insight into the do’s and don’ts of search engine optimization.

Link Spamming Will Get You Flagged

Links are very important, but only links that are relevant to your site. Meaning, the sites that you are linked to should have the same keywords or relevant content that would appeal to your target customer. Using automated software to find relevant links and send link invites is cool, but in the end you must look at the site and determine its relevance. Rule #1 then is; do not link your site to a site that is not relevant to your content or content that that your potential customer is searching for. You should know this if you have done a thorough keyword study. Here is the bottom-line irrelevant links will get you irrelevant search ranking.

Most people do not realize the intelligence of the search engine bots. Through highly sophisticated mathematical algorithms they can scan your site and who you are to in milliseconds analyzing hundreds of variables. If the bot determines that your site is nothing but a ‘link pharm’, all the work you have put into the development of your site is for naught. Unless you think you are smarter that a room full of M.I.T math whizzes you should not try to fool the search engine.

Stuff the Turkey Not Your Website

Are your pages literally stuffed with keywords throughout the content to the point where you have sent your reader into oblivion trying to understand the content? This is a real search engine optimization no-no with the search engine bots because it is considered to be keyword spamming. What’s worse is you will lose your visitors as soon as they arrive at your website because they have to work to decipher the content.

The best advice is to have one keyword in the domain, the title, one in each paragraph and one in the resource box if it is an article. Your content should flow for your reader and not look like something that was written to con the search engine.

Do Not Make Your Site A Flea Market

It is true that once a customer buys from you that they will continue to buy from you if you continue to build a relationship with them. Limit your product offerings in the beginning and then expand your customer’s selection once they have bought. It is very true that if you give your customer too much information they will go away dazed and confused which is the opposite of what we are trying to achieve. Avoid mistake #3 which is called the ‘flea market’ rule! Your site should be serving a highly targeted audience. If you had twelve products, it might be better to break your site into four mini sites and have specific strategies for each one.

I Know! I’ll Grab Their Attention with Lots of Cool Graphics and Animation!

If you really want to scare your customers away use lots of flashy presentations and graphics. Serious buyers usually have their images turned off on their browsers and abhor websites with a website that says ‘be patient while the presentation loads’. Search engine spiders are blind to graphics so relevant pictures mean diddly-squat. The only thing the spider will pick up is the name of the picture holder which should be relevant to your content. If search engines can’t see the fancy presentation and it is proven that your potential customers number one do not like them, number two do not have the plug-ins installed to play them, why would you spend the money on a website that ‘flashes’ your customer?

If you adhere to these rules you will save yourself a lot of time and money. Focus on quality links, do not overuse keywords, limit the number of products or services and keep the design of your site spider friendly. Violate one of these four rules and all of your efforts will be in vain.

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