Blogging Lessons From a Cat
What can a cat (or dog) teach you about your readers? I will use a cat in this analogy because they are generally more free-roaming than dogs, but the same lessons can be learned from a dog.
My cat usually goes outside at night. Cats are nocturnal by nature; outside is where “the wild things” are. I assume he hunts and devours many things during the dark hours of night. But you know what? He always comes back. Why does he do this? He wants the good food and a pat on the head.
Your readers are the same way. They may roam and devour other goodies but they will come back to you for “the good food.” Of course, you have to make sure you’re feeding them the good stuff.
The food is your content. Is it worthy of a finicky cat or, in this case, your readers? If you aren’t giving your cat the good stuff, eventually he will find some kind-hearted, little old woman who will feed him the good stuff—cats are just like that. Readers are also the same way. If you aren’t giving them the quality content they crave—they’ll find it somewhere else.
Your readers may roam like a cat; to keep them coming back to your content, it has to be meaty, rich and tasty.
Cats also like a nice pat on the head or their chin rubbed. How do you do this for your readers? The information you give them is one way. Another way is to give them something for free—an ebook, mp3 file—something.
Cats also like to cuddle up where it’s cozy. Readers are the same way. Wouldn’t you rather read a blog that feels warm and inviting—like the writer really put their heart and some personality into it? If you want your readers to be cozy—be yourself. You don’t need fancy language or a lot of techno jargon (unless you write a highly technical blog).
The bottom line is; if you’re an animal lover, give your blog some of the same love and attention you give your pet. If you’re not an animal lover and can’t relate to that analogy, then find something you can relate to and give that attention to your blog. Your readers will thank you, come back for more and they may even tell the other cats in the neighborhood.
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Blogging Lessons From a Cat
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