Content Is King But Only If You?re Using It To Get Links
There are many different SEO techniques available on the market; there are many different strategies for achieving high rankings on Google, however only a handful of them work.
There is a fundamental issue within the online sphere and that is the concept that content is king, now this is true if you know how to use the content, however many webmasters take it literally and produce fantastic blogs and resources but yet fail to entice any decent levels of traffic.
Right, yes please do create a great resource or fill a blog with piles of quality content however don’t expect that to give you the traffic you need to make a profit. To do this you need to position your site at the top of Google for the keyword you are targeting and the best way to achieve this is by building relevant links to your content.
Most experienced webmasters know that link building is frustrating and time consuming and this is why many like to believe in the content is king philosophy, however use the following tips to seriously enhance your link building efforts.
The main thing many webmasters do when they begin to build links is anchor the text with ‘click here’ or ‘read this’, let me tell you now, this is a big mistake. Anchor text is the most powerful link building concept and is often the difference between those that rank and those that do not. On top of this anchor text is fairly easy to get, you can use multiple techniques including directory submissions and guest blog posting to get those all important keyword targeted links.
All links are equal right? Wrong, if you own a ‘make money’ site then you do not want to be approaching travel agents for links, it is important that the links you create to your site are relevant and within your niche. Ask yourself what is the page title of the page my link comes from? What is the domain generally about? The closer the relevance the better the link and the higher you will rank.
Tim Grice is a search engine optimisation expert based in the UK, if you want to find out what strategies you can use to rank higher on Google please visit Tim’s SEO blog today.
