How to get the most from your custom presentation folders

by Chris Higgins

Custom presentation folders present a professional image and promote your business. To make sure you get the most for your money when ordering custom presentation folders, keep these five tips in mind.

Get the right size. A standard size presentation folder is 9 x 12 but if you’re investing in a custom folder you can get any size you want. For many applications a legal size folder makes sense and in other cases a mini folder is the way to go. There are many standard size variations available at no extra cost for example you can choose from a 9″ or 9 1/2 wide presentation folder in either regular size or legal size and that 1/2 inch may make a big difference depending on how your customers will use the folder.

How many pockets do you need? a standard presentation folder has two but you’re not limited by that. for some applications one pocket is enough and if that’s the case you can save some money because you’ll use less paper. Other applications may require multiple pockets in which case you can consider a three panel presentation folder or add additional pockets to a standard two pocket folder.

What goes inside the presentation folder and how will it be used, its important to make sure all the material you’ll include will fit properly and make you look organized and professional. There are options such as expanding spines, box pockets, and expanding pockets that can help accommodate the additional material you may want to include. Don’t design a professional looking folder that ends up pushed out of shape because the internal material doesn’t quite fit.

Pick a paper that matches the image you’re trying to create. There are infinite paper choices, not only in color and texture but also thickness. If your custom presentation folder is an extension of some existing marketing material then the easy choice is to use a matching paper stock. if your trying to create something new or go in a different direction then the number of paper choices is almost infinite.

The primary function of a custom presentation folder is to package information about your company while increasing brand awareness. If you create a presentation folder that looks different or doesn’t match the overall theme of all your other material then what have you gained. a custom presentation folder is an important part of your marketing and image make sure that when a customer sees your folder they immediately think of your company.

A custom presentation folder should present the best image of your company and be something you’re proud to hand out to clients. use this information to make sure you get the best value for your money when investing in a custom presentation folder.

About the Author:
For more about how custom presentation folders can help you increase brand awareness check out Dataguide A printing company that focuses on B2B printing products that enhance their professional image and help generate sales.

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