MSN Web Ranking Tricks
Websites can be easily found on Yahoo, Google, MSN etc., what’s difficult is knowing how to begin so that your website could be one that is looked up through these search engines as well. Following a few tips can help. If you have an existing website/domain do not invest in a new one while redesigning it or try to redirect the old domain to the new one. Search engines lay great emphasis on how long the domain has been around for. If you are forced to change your domain be prepared to loose a bit of traffic for maybe weeks, months or more.
Your target audience and not the search engine should be the base for you to optimize your site. The target audience are people who type keywords in the search engine, search box. If you are sort of hazy about who your target audience are, look for demographic info online or visit forums, various sites and communities where you target audience hangs out and get information to use for your copywritting and research on key words.
Tools that help in research like Wordtracker or Google’s Keyword Tool could be used to find optimal phrases. General keywords like ‘hotel’ or ‘vacation’ do not indicate what your site is about. Refrain from it. The navigation and architecture of your site must have different categories of keyword research. For eg., if you sold toys, your target audience should be able to look up your products by specific age (toys for a 2 year old), by various types of toys (preschool, soft toys), material (wooden toys / battery operated toys)etc. Categorization is the key to your keywords.
Search engines cannot search your site or fill out forms or menus and javascript links make sure to have HTML links on the main navigation of all pages, linking to the sites top level pages and from there linking them to individual products and services pages. Do not add links like ‘click here’ on the portion that is click-able. Site visitors should not be kept guessing of what they will find if they ‘click’. Describe with very graphic links and text.
By using main phrase keywords, alt attributes and anchor texts must describe everything about the page. The copy needs to be filled with keyword rich phrases that also help the site visitors connect emotionally. Search engines place a lot of weight on Title tags. From the copy, keyword phrases must be included in the Title tag. This information, in the search engine will be seen in the click-able part. This part should combine an accurate reflection of the contents on the page with keyword phrases that are used for search.
One of the critical components of successful optimization campaigns on search engines is the linking of other sites to yours. Make sure to provide high quality, useful information. While trading links do not link your site with lousy ones. Do not concentrate on ranking, instead concentrate on increasing traffic, conversion and sales on your site. If you think that by adding new content, your site will prove to be more useful, go ahead and do so. But add only relevant information not fluff.
I have found that free classified ads can be a great tool for helping with website SEO and marketing affiliate products. Classifieds and ads are the future of listing products online.
