Social Networking Sites ? Some Common Misconceptions
Online research is one of those things, sometimes you stumble across good solid information and sometimes just plain old gibberish. Well, online today there was an article that had some guy spouting gibberish about how social media sites were about as “helpful to business marketing as a hot pocket is nutritious”.
One web posting in particular makes it a point to attack the use of social media web sites by businesses, but almost every statement in the article is a blatant lie. The posting’s first untrue statement is that it is difficult to use social media sites, so businesses should avoid them. Anyone who has used a social media site knows that it is not difficult at all to use, if you have not used a social media site before, you can ask any of the many millions of other users of these sites if they think it is difficult. If you can navigate the web, and log-on to your e-mail, then you have the necessary skills to master a social media web site.
The next false claim made in web postings is that social media sites are too expensive to maintain, because you will have to spend time to maintain them. It is clear that the author of this posting is grasping at straws to keep businesses away from social media web sites. The three biggest social media web sites, My Space, Facebook and Twitter are all free to use, so there is no cost for your business to create an account on one or all of these sites. As far as your time is concerned, you can invest as little as 10 minutes a day maintaining and updating your account, which is not really a lot of time at all, especially when you consider how much time other advertising and marketing campaigns take.
Finally he states that there are no perspective customers to be found on My Space or Facebook or on Twitter for that matter, because in his opinion there are only goofy teenagers and nostalgic older folks looking to reconnect with lost loves on these sites. It is due to the fact that there are just a bunch of idiots roaming these sites that they aren’t going to stop and learn about your business. Well, guess again. Many people who use the internet for communication are actually also some of the most intelligent and there are many companies and organizations using these tools to advertise and getting good results.
There are many reasons why inaccurate information ends up on the internet. Sometimes the people posting this information have been min-informed themselves, sometimes they are just writing their personal opinion, and other times there are ulterior motives, and these people are purposely being misleading. Either way, the fact is that using social networking sites is a great way for businesses to advertise and reach millions of potential customers quickly and inexpensively.
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