Twitter Sells Wine to Promote Literacy
Not many know about the Fledgling Initiative by Twitter, the micro-blogging site that everybody loves. The Fledgling Initiative is a Twitter project that makes wine for the benefit of a non-profit organization named ‘Room-to-Read‘ that extends educational opportunities for deprived children worldwide. According to the description on the website: “These wines are being made using some of the best vineyards in California by the acclaimed winemaking team at Crushpad”
A single bottle, “a suave rendition of Pinot Noir produced from top-flight California vineyards,” will cost you 20 $ while a case (12 bottles) costs 240 $ (you also have the option to donate more). This Twitter initiative was announced in October 2009. You can read about an event related to it on the Twitter blog.
“Every case sold will provide approximately 60 local language children’s books and promote education in the world’s poorest regions,” says the Fledgling Initiative website. So go ahead and buy a bottle/case of the finest wine and help the education of poor children in some of the most deprived regions of the world.
You can also follow the Fledgling Initiative on Twitter; it has about 0.3 million followers and appears in about 760 lists. Who bought the bottle of the said wine and when? It was a guy from Brooklyn on 15 October 2009.
The following image is of Twitter staff Maggie Mutgoff at a Room to Read site in India.
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Twitter Sells Wine to Promote Literacy
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