Your Business On The Internet Is More Than SEO

When people talk about internet marketing many people mistakenly think only about search engine optimization. In reality, it is much more than just that. Though SEO is a big part of marketing your business on the internet, it is not the only thing. One example of a form of internet marketing is pay per click advertising. This is not SEO, but the marketing strategy of placing ads within the same page as search results.

So if you are not a professional SEO who constantly stays up to date with the ever changing search engines it would be easy to inadvertently implement the wrong strategy. It is for that reason that this article was written. Below you will find what it likely to be the correct standard of on page SEO factors as we head into 2010.

The more things change, the more things stay the same. There are some basics that really have not changed much over the last several years. The page title is one of those things. It is perhaps one of the most important on page factors and will continue to be so. Be sure to use your keyword phrase at the beginning of the page title and keep it to 65 characters or less so that the entire title will show up in the SERPS. It is also still important that you have the keyword phrase in the content of the page and that the page is focused on that one keyword phrase.

Another important factor that you will want to consider moving into 2010 is the urls of your pages. They should have the keyword phrase in them and use dashes as the space. For example, a page that is targeting the keyword phrase, “party suppliers”, should have a url that would look something like this: http://www.yoursite.com.

The search engines continue to do everything they can to eliminate any excuse for bad url structure. They even implemented the rel=canonica href=http://www.yoursite.com this last year so that urls that can be reached a variety of ways can still only be indexed for the correct url. This kind of url structure carried throughout the site will have a some positive impact on your sites rankings if you do not have this structure currently.

The search engines use external links as a way to verify what you have already told them the pages in your site are about. The anchor text in the links pointing to your internal pages is the way that you tell the search engines what those pages are about.

OrangeSoda specializes in Local Marketingfor many different companies. They have learned to leverage the internet for effective Search Engine Marketing. Art Gib is a freelance writer.